This article discusses the chief magnetic characteristics of permanent magnet materials. It provides a detailed description on nominal compositions; principal magnet designations; magnetic, physical, and mechanical properties; selection criteria; and applications of the permanent magnet materials, which include magnet steels, magnet alloys, alnico alloys, platinum-cobalt alloys, cobalt and rare-earth alloys, hard ferrites, iron-chromium-cobalt alloys, and neodymium-iron-boron alloys.