This study focuses on the development of thermally sprayed coatings for magnetic data storage. In the con-text of Industry 4.0 and the associated digitization of production, there is more demand than ever for suitable data storage on components in order to be able to automatically identify and process products. The resistance of certain sprayed coatings to harsh environmental conditions, make them a promising alternative compared to other solutions for dynamic data storage such as the RFID chips already available on the market. This area of application results in the requirement for a high stability of the written data against external influences such as temperature, wear or interference fields. These requirements can be met by the tailored choice of material including a sufficient magnetic anisotropy of the sprayed coatings. The influence of the spraying process on the formation of the magnetic material properties in the applied coatings is discussed with the aim of being able to change and optimize them in a targeted manner. The characterization of the produced samples is done by structural and magnetic analysis methods

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