This study shows that thermal spraying is a viable technique for the deposition of barium hexaferrite layers suitable for microwave absorption applications. More specifically, the study shows that impact quenching of molten BaCoTiFe10O19 hinders the crystallization of the hexaferrite phase. Consequently, when spraying conditions induce near-full melting of the feedstock, the coating mostly consists of spinel and a glassy phase, a state with poor magnetic properties. These phases can be converted to hexaferrite by annealing, but in order to obtain enough crystalline hexaferrite in as-deposited layers, a controlled amount of unmelted material must be preserved. Atmospheric plasma spraying proved to be well suited for this purpose, producing layers with excellent magnetic properties, close to those of pure crystalline BaCoTiFe10O19. In these coatings, dense regions entrain many unmelted agglomerates of micron-sized particles, effectively preserving the hexaferrite phase.