Doing Business in China – From Necessity to Competitive Advantage

This paper will give an outline of the dynamics and growing importance of China as a key factor in a company’s sourcing, manufacturing and marketing strategy for the coming decade and beyond. First some background information on China as a manufacturing hub and vast market place will be given. Subsequently various market entry strategies for Western companies will be discussed. There will be also a brief discussion of the cultural dimensions and challenges of doing business in China. Lastly a brief overview of the Chinese thermal spray industry and resulting business opportunities will be given.