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This article presents the definitions of creativity and creative thinking. It discusses the various stages in creative problem solving process. The stages include understanding the product problem, transforming the product, and breaking the product into subfunctional groups. The article provides a description of concept generating tools that are often arbitrarily described as individual or group tools. It concludes with a discussion on the application of creative concept generation in product design.

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B. Lee Tuttle, Creative Concept Development, Materials Selection and Design, Vol 20, ASM Handbook, Edited By George E. Dieter, ASM International, 1997, p 39–48,

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