Drive cables from a rubber processing machine were failing in less than 8 h of operation, the expected service life being much greater than 100 h. Comparison cables were tested to failure under known stress conditions, including tensile overload, torsional loading, reversed bending alternating stress, and buckling (compressive) cyclic loading. The mode of failure was found to be reversed bending fatigue caused by drive cables moving over guide pulleys of small radii. Modifications of the machinery and drive cable system were suggested.